Swinging to Success with a Pro Touch

The Pro Shop opened its first store in the heart of Johannesburg’s CBD in 1976, today this iconic sports brand represents South Africa’s largest golf superstore offering sportsmen and women a full range of professional golfing equipment. A focussed approach to its brand marketing and an understanding of its core...

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A Meeting of Minds and Agency Strategy

Belinda Taylor, Media Mind at Cape Town based agency Tag 8 discusses their business alignment with digital media buying agency Atmosphere Orange and their programmatic campaign successes to date. How has working with Atmosphere Orange boosted your business? “We currently partner with Atmosphere Orange on the digital aspect for two of our clients....

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Market terror doesn’t affect digital advertising: sales up

South African companies are rapidly switching their attention to mobile advertising as Africa becomes the world’s fastest growing smartphone economy with digital ads, especially those on cell phones, showing rapid growth. The authoritative Mary Meeker 2015 Internet Trends report, shows that while 20% of the time we spend on media...

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Dynamic Storytelling for Your Brand

Storytelling that speaks straight to the human heart makes advertising campaigns memorable. Who can forget the BMW ‘Beats the Bendz’ ad campaign shot on Chapman’s Peak Drive with its clever play on words? Or the deliciously bling Kimmy Kool wannabe rapper for the Halls ‘Just Breathe’ campaign? Or any one of Nando’s famously witty and controversially provocative twists of humour?

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Big data: Millennials think and buy like Boomers

Young, hip and driven, today’s trendsetting Millennials would never dream of comparing themselves to the ‘retirement generation’, those Baby Boomers aged 55 years and up. But, backed by big data metrics, astute marketers have found the link between two seemingly diverse markets. Using algorithms to produce competitive marketing strategies they have found a new language to speak to and convert both sets of demographics at the same time, slicing budgets in half and saving brand conversion time.

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MacKay: Industry in urgent need of expertise, lack of programmatic savvy

More than half of the world’s population: three billion now use the web regularly and two-thirds of those are from the developing world who, thanks to smartphones have doubled their internet use over the last five years. All of this poses significant challenges for advertisers and marketers. The Internet economy will reach $4 trillion in the G-20 nations this year. If it were a national economy, it would be in the top five, behind only the United States, China, Japan, India and ahead of Germany. In the United Kingdom, A Barclays survey found that UK tech companies predict growth of 11% over the year – more than four times faster than the UK’s GDP forecast for 2015 (2.6%). And in South Africa, as the most technologically advanced country in Africa, that growth is as fast, if not faster.

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