The Box

Data-Driven Marketing through Artificial Intelligence
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“In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.”

“Emerging Technologies with Disruptive Effects: A Review”

About us

The Box is a division of Atmosphere Orange, a specialist digital marketing company and registered IBM Business Partner based in Cape Town, South Africa. We specialise in AI-based marketing technology products that focus on customer engagement, omni-channel marketing, cognitive insights, deep learning, data integration and other solutions.

Chris McCann, President,

“Now we are on the forefront of using AI, cognitive computing
technology, to really help us deliver that personalized relationship. We have what our
customers need, what our customers turn to us for, to help them deliver smiles to the
important people in their lives.”

Jeff Wright, Senior Catalyst, BMO Bank of Montreal

“The market changes rapidly and often. We have to react quickly to those
changes, and IBM iX gives us the tools we need to succeed.”

John Buleza, VP Digital Marketing, Performance Bicycle

“To better understand what inspires our customers to purchase, we wanted
to unify data on customer interactions across all our channels on a single platform.”

CMO, Standard Life

“Looking to the future, we see that cognitive computing will change how
people and organizations engage with organizations and one another, and how knowledge is shared and leveraged.”

Keith Weed, chief marketing and communications officer, Unilever

“While in this increasingly cluttered world it is getting harder and
harder to break through and engage people, technology is helping to find ways to connect with more relevant content.
This will help us create better, more engaging content that matches our consumers’ interests and unique preferences.”

Anna Cole, Senior Manager of Operations and Merchandising, Carhartt

“We are excited by the direction IBM is taking and applying Watson and cognitive capabilities
to eCommerce. Now our users will be able to see how market factors are affecting customers,
sales and inventory on in real-time.”


Cognitive makes our relationship with our customers a touch more personal.
Imagine a personal concierge that knows everything about you as a customer and with you all the time.”

SVP Marketing, Performance Bicycle

“By collaborating with IBM we will be seeing first-hand the capabilities
of cognitive technology to serve as a critical advisor, recommending content for customers that is
in-line with their interests, expertise level as well as their intent at a particular point in time.”

Copyright Atmosphere Orange 2018 – All Rights Reserved


Atmosphere Orange (Pty) Ltd
Ground Floor, Liesbeek House, River Park, Gloucester Road
Cape Town